OPEN TO PROJECTS & ROLES

Hi, I'm Lianna.
I help brands and influencers look better and sell more.

Positioning, content, ads, email and websites for beauty, wellness and lifestyle brands.

LET'S WORK TOGETHER → VIEW EXPERIENCE
Lianna, creative director
HI, I'M LIANNA
[01]ABOUT ME

I help brands find their position, then grow it.

Before a brand can sell, it needs to know who it's for and why it's different. That's where I start: sharpening positioning and messaging, then carrying it through content, ads, email and web so every touchpoint says the same thing.

I started on the retail floor at Zara, H&M and Aldo in Montréal, seeing up close how customers choose the brands they love. Since then I've worked with brands across beauty, wellness and lifestyle, side by side with founders, designers and developers.

[02]EXPERIENCE & EDUCATION

From the retail floor to building brands.

2021 — PRESENT

Moonlight Creative

Founder · Brand & Marketing Agency

Positioning, content, Meta ads, email and web for brands across beauty, wellness and lifestyle.

2014 — 2021

Lili Designz

Freelance Graphic & Web Designer

Graphic design and websites for brands across beauty, wellness and lifestyle.

2015 — 2017

Rosemount Technology Center

Education · Computer Graphics

Graduated from the Computer Graphics program.

2012 — 2016

Zara, H&M & Aldo

Retail · Montréal, QC, Canada

Customer-facing roles at global fashion brands, where I learned how people really choose what they buy.

// SELECTED BRANDS I'VE WORKED WITH
C/01Saint Cosmetics
C/02Davey Maher Fitness
C/03LS Capital Group
C/04Tea For Guys
C/05Nueboo
C/06MJM Magazine
[03]WHAT I DO

Creative that looks premium. Marketing that performs.

Bring me in for one piece or the whole system. Every part works toward the same goal: growth that looks good.

S/01[ STRATEGY ]

Brand positioning & strategy

I shape how early-stage and growth-stage brands show up, stand out and speak to the right customer.

S/02[ CREATIVE ]

Content & digital assets

I create campaigns and visuals for fitness, beauty and lifestyle brands, holding every touchpoint to a premium standard.

S/03[ UX / CRO ]

Website experience & funnels

I map user journeys and funnels that turn traffic into leads, sales and repeat customers.

S/04[ PAID SOCIAL ]

Meta paid ads

I plan and manage campaigns, pairing performance data with creative testing to lower acquisition costs and scale revenue.

S/05[ RETENTION ]

Email marketing

I build automated flows, campaign calendars and segmented lists that drive retention and repeat purchases.

S/06[ AI TOOLS ]

AI-powered creative

I use AI design tools to speed up creative production, delivering agency-level work at startup speed.

/* WHAT I BELIEVE */

Beautiful brands deserve marketing that works as hard as they look.

[04]HOW I WORK

From first call to steady growth.

01
STEP_01

Discover

I get to know your brand, your audience and what growth looks like for you.

02
STEP_02

Plan

You get a clear roadmap: positioning, priorities and the channels that matter.

03
STEP_03

Create & grow

I design, build and launch, then keep refining what performs.

[05]CONTACT

Building something beautiful? Let's make it grow.

Whether you need a brand marketer for a project or for your team, I'd love to hear what you're working on.

new_project.sh
> hello lianna
> my brand deserves better marketing
> start_project --brand "yours"
✓ message received. talk soon.▍
CREATIVE DIRECTION/CONTENT CREATION/META ADS/EMAIL MARKETING/WEBSITES & FUNNELS/AI CREATIVE/BEAUTY/WELLNESS/LIFESTYLE/